Partnering With Desert Thunder Raceway

Desert Thunder Raceway is a state of-the-art 1/8 mile drag racing facility, owned and operated by Jimmy Farmer.  DTR is located on Interstate 20 approximately 5 miles west of Midland and 10 miles east of Odessa, Texas.  Drag racing fans enjoy active, self-reliant lifestyles. They develop strong loyalties to companies that support their favorite sport. And perhaps the most convincing element that can solidify an investment with Desert Thunder Raceway is the fact that drag racing fans earmark a portion of their income specifically for the purchase of sponsor products and services. These drag racing fans have extraordinarily strong propensity toward sponsor brand loyalty, which could make DTR one of the most powerful advertising tools in your advertising budget.

Desert Thunder Raceway hosts bracket races each month, with special booked-in shows to attract racers and spectators to the facility.  Special events will be scheduled throughout the race season, including the Southwest Superchargers, West Texas True Ten Five, and other high octane groups.  DTR supports the youth of the community and will also run 1/8th mile, half scale junior dragster racing during the entire season.

“Friday Night Shakedown” is held on a bi-weekly basis. These events are aimed at encouraging racing to be held in a safe “racer friendly” venue, keeping illegal racing off the local streets.


The premier location to see and feel the 200-mph earth-shaking excitement of professional IHRA drag racing. Suites are available for annual or multi-year lease.  Dimensions are 15′ x 20′ – Equipped with carpeting, refrigerator, air conditioning/heating units, public address speakers, seating for 20 guests. Clients may decorate to their own specifications. Capacity 20 guests.  Housekeeping service available.


  •  Fence Signs & Banners (3′ x 8′) will be placed throughout the facility in various locations. (YOUR CHOICE, first come, first served).  Locations along Pitside or Spectator side of track will be exposed to auto related fans.  Available on a per-event or annual basis.
  •  Retaining Wall Signs (2′ x 8′) are available on Outside or Inside of Retaining walls.  They can be highly visibility from Grandstands on Both Sides of Race Track.  Space Available on STARTER’S BOX WALL (the most photographed area of the entire race facility!)
  •  Staging Lane Signs (4′ x 8′) will be placed beginning at the head of the staging lanes in full view of racers and fans as the race cars are waiting to enter the race surface.  Ideal location to get your message out to race car owners and pit crews.
  • Finish Line Signs – Currently available for LEFT LANE and RIGHT LANE.  Each Lane will be identified as “The Sponsor’s Name” Lane (ie – “winner is in the Axis lane”…).  Your company name is lit up ever time the track lights are operating.  Both Signs Stand 25 feet high, which make them visible anywhere on the track.
  • Track Tower Signs (4′ x 10′) – Visible from all area’s of our facility.  Front and Side available to communicate your message to Racers and Fans!


ONLINE AD TILES – visible to all internet visitors on every page of our website.  Located in the right column area, each sponsor ad tile can link to either a website, contact e-mail address, or we can create a one page internet business card for your company.

Decide which will best fits your advertising needs.  You may even want to package your advertising campaign with multiple sign locations.  In whichever capacity you choose to partner with DTR, we are confident you will receive the maximum coverage for your advertising investment.

Contact us for availability of specific package or combination pricing!


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